The quiet but persistent voice that says you should do more, show up better, produce at a higher level is often louder than the truth: you already are and have what you need to step into your vision. Perhaps you just need someone to help you recognize what you carry.

Creed & Clay creates the kind of space where leaders feel safe enough to be honest and challenged enough to grow by asking the questions that open things up, calling forward strengths that have gone unnoticed, and holding encouragement and expectation in the same breath. 

Creed & Clay is where:

Rooted in decades of leadership experience and research into how the stories we tell about ourselves shape us, Creed & Clay partners with you to move beyond what's getting in your way so that you can reconnect to what matters most and step into the greater vision you hold for your life. The result is not just about performing better. It’s about leading from a place of genuine clarity about who you are and what you are called to do. When breakthrough comes, the people you love and lead will feel it too.

Dr. Nefretiri Cooley has a gift for seeing people clearly. As a 10-year Gallup-Certified CliftonStrengths coach, she is passionate about helping teams and individuals identify and amplify their natural greatness through 1:1 coaching and group workshops.

Well-formed communication makes people lean in rather than tune out. 

Grounded in scientific research on storytelling, Creed & Clay helps leaders and organizations uncover and pull the narrative threads that connect what they do to the people they do it for. 

Our approach is shaped by the understanding that real communication isn’t just about information. It's about meaning and movement. And the goal is never just a polished message. It's communication that builds trust and invites people in.

As principal and founder of Creed & Clay LLC, Dr. Nefretiri Cooley creates spaces where individuals and teams feel genuinely supported, positively challenged, and empowered to grow.

People who work with Nefretiri often describe a particular kind of calm that enters the room with her: a steadiness that makes it easier to think, to be honest, and to take the next step. She brings the same presence to her coaching and consulting.

Gallup®, CliftonStrengths® and the 34 CliftonStrengths theme names are trademarks of Gallup, Inc. All rights reserved. Creed & Clay is not affiliated with, sponsored by or endorsed by Gallup, Inc.