Reimagine, Design, Empower
Bridging corporate expertise and psychological insight to help professionals and organizations navigate transformation - from career transitions to life redesign.
Business Coaching, Career Coaching, Clifton Strengths Finder, Emotional Intelligence Coaching, Executive Coaching, High-Performance Coaching, Hogan Assessment, Leadership Coaching, Life Coaching, Mindset Coaching, Personal Branding, Transition Coaching
Interested?With 20+ years in marketing leadership, career development, and transformation, I guide professionals and organisations through strategic change.
My coaching blends design thinking, Jungian psychology, and evidence-based methods to prepare leaders for tomorrow’s challenges.
As an educator, I teach undergraduate courses in Strategic Career Design, Digital Marketing and Management.
Recently certified as a SMART Recovery Facilitator, I now also support individuals navigating addiction recovery. This complements my work in career coaching and life design, specially for professionals seeking to reclaim purpose and agency in all areas of life.
Whether you’re building a career, rebuilding your life, or leading change in others — I’m here to help you design a path forward that’s both strategic and sustainable.
Core Competencies:
My coaching blends design thinking, Jungian psychology, and evidence-based methods to prepare leaders for tomorrow’s challenges.
As an educator, I teach undergraduate courses in Strategic Career Design, Digital Marketing and Management.
Recently certified as a SMART Recovery Facilitator, I now also support individuals navigating addiction recovery. This complements my work in career coaching and life design, specially for professionals seeking to reclaim purpose and agency in all areas of life.
Whether you’re building a career, rebuilding your life, or leading change in others — I’m here to help you design a path forward that’s both strategic and sustainable.
Core Competencies:
- Career Coaching: Providing clear, actionable advice to help clients move forward confidently.
- Leadership & Team Development: Cultivating stronger leaders and high-performing teams.
- Design Thinking: Employing creative problem-solving strategies for career and organisational challenges.
- Personal Branding & Market Positioning: Assisting clients in developing compelling brands aligned with their professional goals.
Methodologies & Tools:
- Design Thinking: Innovative problem-solving approach to career and personal development.
- Jungian Psychology: Techniques like shadow work and active imagination for deep self-understanding.
- Cognitive Behavioural Techniques: Strategies to reframe negative thought patterns.
- Narrative Therapy: Rewriting personal stories to foster empowerment.
- Strengths-Based Coaching: Leveraging individual strengths for growth.
Who I Work With:
Individuals:
- Students preparing to enter the workforce.
- Professionals looking to pivot into a new field.
- Leaders striving to enhance their skills in a dynamic industry.
Organisations:
- Seeking customised solutions to upskill teams.
- Aiming to foster innovation and build cultures of adaptability.
- Looking to future-proof their workforce.
Brand Experience:
- Automotive: Mercedes-Benz
- Banking & Finance: Citibank, Schroders, DBS Bank
- Real Estate & Development: Pidemco Land, CDL, Singapore Land
- IT & Telecommunications: Hewlett-Packard, SAP, Microsoft Dynamics, Salesforce
- Healthcare & Wellness: National Kidney Foundation, Verita Healthcare
- Retail & Consumer Goods: Metro, X-mini speakers, Fujifilm
- Education: Curtin University, Gymboree Play & Music
- F&B: Chimichanga, Kind Kones
Let's connect: https://partners.simply.coach/nicholas-singh
Certification & Accreditation
- Fellow, The Chartered Institute of Marketing (FCIM)
- Chartered Marketer (CMktr)
- Certified SMART Recovery Facilitator
- Certified Career Practitioner (CCP), Workforce Singapore (in progress, 2025)
- ICF Foundation Scholar (2025)
- Mentor, The Chartered Institute of Marketing, UK
My Focus Areas include
Leadership, Managing People, Personal Effectiveness, Team
I have worked with clients at the following levels
C Suite, Director, Emerging Leader, Team Manager
My clients work in departments such as
Human Resources, Learning & Development, Marketing, Operations, Sales
My clients work in the following industries
Automotive, Insurance, Banking & Finance, Real Estate & Property Development, Information Technology & Telecommunications, Healthcare & Wellness, Retail & Consumer Goods, Education, Food & Beverage
My Clients
Awards & Recognitions
International Coaching Federation (ICF) Foundation Scholar, 2025
Honoured to be among the 73 global recipients of the 2025 ICF Foundation Scholarship, awarded by the International Coaching Federation (ICF) Foundation. Proud to represent Singapore. https://foundationoficf.org/news/announcing-2025-scholarships/
International Coaching Federation (ICF) Foundation Scholar, 2025
Honoured to be among the 73 global recipients of the 2025 ICF Foundation Scholarship, awarded by the International Coaching Federation (ICF) Foundation. Proud to represent Singapore. https://foundationoficf.org/news/announcing-2025-scholarships/
Recognised by Singapore's Senior Minister of State for impactful role in career guidance, as highlighted during the Workforce Singapore VCA Appreciation Night 2024.
https://www.mom.gov.sg/newsroom/speeches/2024/1204-speech-by-sms-zaqy-at-vca-appreciation-night
Client Testimonials and Recommendations
"Nicholas tackled the discovery session professionally and with some well targeted preparation tasks that allowed to set a baseline. What really stuck out was Nicholas' amalgamation of his marketing/branding experience and the application of Design Thinking to career choices. Even though we only had a 30-minutes call, the value he delivered extended much beyond that through his presentation of alternative views and specific pointers. Can highly recommend!" - Dominik Schweizer, Digital Transformation Manager
"Nicholas is excellent advisor who taps on his years of experience across various fields and draws from personal lessons. In the first ten minutes of speaking to him, I loudly exclaimed (in one of my many AHA moments) “You’re a pattern-spotter!” And that is what makes Nic a fantastic communicator, consultant and coach. He cuts through the mess and points out what needs to be done. Spend enough time with Nic, and you will find that you’ll be rich from the coins he will need to put in the swear jar. Jokes aside, he is honest with his no BS yet empathetic point-of-view. I look forward to his insights and future collaborations with him." - Lydia Shah, Award-Nominated Television Director, Writer & Producer
"One hour spent with Nicholas on career design coaching flew by very quickly and it was fun! I was amazed by Nicholas' ability to provide accurate insights for my existing career path and suggest actionable next steps for me to get me closer to my desired direction. He took his time to analyse my experiences, skills, strengths and gaps, highlighting what to work on, using various complementary tools, which I haven't seen before, producing an interesting profile for different relevant career options for me to consider. I really enjoyed his energy and encouragement throughout and hope we get to stay connected in the coaching world." - Adriana Ka, Social Impact Leader, International Development Practitioner
"Nicholas tackled the discovery session professionally and with some well targeted preparation tasks that allowed to set a baseline. What really stuck out was Nicholas' amalgamation of his marketing/branding experience and the application of Design Thinking to career choices. Even though we only had a 30-minutes call, the value he delivered extended much beyond that through his presentation of alternative views and specific pointers. Can highly recommend!" - Dominik Schweizer, Digital Transformation Manager
"Nicholas is excellent advisor who taps on his years of experience across various fields and draws from personal lessons. In the first ten minutes of speaking to him, I loudly exclaimed (in one of my many AHA moments) “You’re a pattern-spotter!” And that is what makes Nic a fantastic communicator, consultant and coach. He cuts through the mess and points out what needs to be done. Spend enough time with Nic, and you will find that you’ll be rich from the coins he will need to put in the swear jar. Jokes aside, he is honest with his no BS yet empathetic point-of-view. I look forward to his insights and future collaborations with him." - Lydia Shah, Award-Nominated Television Director, Writer & Producer
"One hour spent with Nicholas on career design coaching flew by very quickly and it was fun! I was amazed by Nicholas' ability to provide accurate insights for my existing career path and suggest actionable next steps for me to get me closer to my desired direction. He took his time to analyse my experiences, skills, strengths and gaps, highlighting what to work on, using various complementary tools, which I haven't seen before, producing an interesting profile for different relevant career options for me to consider. I really enjoyed his energy and encouragement throughout and hope we get to stay connected in the coaching world." - Adriana Ka, Social Impact Leader, International Development Practitioner
"Thank you for your dedicated time and effort to assist me with my career development. Your insights have been incredibly valuable, and I truly appreciate your support. I am looking forward to the follow-up session" - Sabna Zihara, Cancer Researcher
Education
Boston Consulting Group
Digital Transformation & Change Management | 2023
Digital Marketing & Ecommerce Accelerator | 2022
Singapore University of Social Sciences | Institute of Adult Learning
Advanced Certificate in Training & Assessment ACTA | 2015
Institute of Advertising Singapore
Brand Management School | 2003
Singapore Institute of Management
Sales Management | 1999
Institute of Advertising Singapore & Chartered Institute of Marketing UK
Postgraduate Diploma Communications | 1997-1998
National University of Singapore
Bachelor of Arts Political Science & English
Further details @ https://www.linkedin.com/in/nicholassingh/details/education/
Licenses and Certifications
Digital Transformation & Change Management | 2023
Digital Marketing & Ecommerce Accelerator | 2022
Singapore University of Social Sciences | Institute of Adult Learning
Advanced Certificate in Training & Assessment ACTA | 2015
Institute of Advertising Singapore
Brand Management School | 2003
Singapore Institute of Management
Sales Management | 1999
Institute of Advertising Singapore & Chartered Institute of Marketing UK
Postgraduate Diploma Communications | 1997-1998
National University of Singapore
Bachelor of Arts Political Science & English
Further details @ https://www.linkedin.com/in/nicholassingh/details/education/
Licenses and Certifications
- FCIM Chartered Marketer(Fellow @ The Chartered Institute of Marketing, UK)
- Growth-Driven Design (HubSpot Academy)
- BCG RISE Distinction Decoding Modern Technology Project (Boston Consulting Group)
- Advanced Certificate in Training and Assessment (Workforce Singapore)
- Artificial Intelligence for Marketing (LinkedIn)
- Digital Transformation and Change Management (BCG RISE)
Professional Experience
With over 20 years of experience in marketing leadership, career development, and personal transformation, I specialize in guiding professionals and organizations through meaningful change. My approach integrates design thinking, Jungian psychology, and evidence-based coaching methodologies to prepare leaders for the future of work.
- Mentor and Fellow, The Chartered Institute of Marketing, UK
- volunteer Career Advisor, Workforce Singapore
- Founder | OONIQLAH | 2015 - present
- Adjunct Lecturer | Curtin University Singapore | 2023-present• Strategic Career Design • Digital Marketing • Management • Academic Research & Writing • English Support Programme • Communication Culture and Indigenous Perspectives in Business
- Project Advisor | UOB-SMU Asian Enterprise Institute | 2021-present
Earlier Roles
Growth Director | Gymboree Play & Music Singapore
Marketing Director | Jermyn Street
Regional Marketing Manager | Alenu IT Business Solutions
Marketing Director | Verita Health Care
Founder | Ideator
Account Director | AdPlanet group
Advertising Sales & Marketing Director | Cream magazine
Account Director | Edgematrix, AGENCY.COM
Client Services Director | Information Laboratories
Account Manager | JWT Singapore
Copywriter |Monsoon Advertising
Dossier details @ https://www.linkedin.com/in/nicholassingh/details/experience/